JAFRA

JAFRA Cosmetics International, Inc. is a renowned leader in skincare, fragrance, makeup, and toiletry products. Founded in Malibu, California, in 1956, it's one of the oldest beauty brands in the American continent. We embarked on a rebranding journey to revitalize its image, giving it a more youthful and modern look without losing its established charm. We introduced contemporary typography and an iconic emblem featuring intertwined Js forming an infinity symbol. While the branding received a fresh makeover, we retained the signature purple color, ensuring a seamless transition that appeals to both the younger market and its loyal, longstanding customers.

Collaboration with designer Carl Forssell.