Guillermo Lorca

Guillermo Lorca García Huidobro is a prominent contemporary painter with a remarkable international career and a unique pictorial style. He has held significant exhibitions in Chile and abroad and is currently collaborating with various galleries and museums, primarily in Europe. His work is currently on display at the MOCO Museum in Barcelona, Spain.

For Guillermo's personal visual identity, we decided to use an elegant serif typeface that does not visually compete with the style of his paintings, as we want his pictorial style to stand out the most. Additionally, the logo in cream and dark green will complement his works.